2021 Black Friday and Cyber Monday Consumer Trends and Insights Ahead of BFCM 2022 (2023)

The holidays are fast approaching and Cyber Week is just around the corner. Many online retailers and brick-and-mortar establishments, such as Walmart and Best Buy, are starting to roll out early deals in preparation for it.

Cyber Week is a mega retail event that spans five days, covering five major shopping dates: US Thanksgiving Day,Black Friday, Small Business Saturday, Super Sunday, and Cyber Monday. Of these special days, consumers look forward to Black Friday and Cyber Monday(BFCM)the most.BFCM serves as a snapshot of global trade and retail and offers a view into the next year.

Just how popular are these shopping days? What trends do retailers and shoppers need to know to prepare for this year’s Black Friday and Cyber Monday, and just how much revenue did these two events generate in2021?

Let’s take a look at some jaw-dropping statistics for Black Friday and Cyber Monday and explore the best practices for online sellers, consumer behavior, and shopping trends.

Exploring Black Friday and Cyber Monday: Stats & Consumer Trends:

  • What is Black Friday?
  • What is Cyber Monday?
  • 2021 Black Friday and Cyber Monday Statistics, Revenue, and Data
  • 2021 Black Friday and Cyber Monday Consumer Behavior and Trends
  • Best Practices for Online Sellers
  • Frequently Asked Questions

What is Black Friday?

You might have already come across footage showing retail stores in total chaos or shoppers frantically racing into stores, grabbing TVs, small appliances, and clothing from shelves. That’s Black Friday in a nutshell: outrageous deals, big crowds, and bigger revenue.

Black Friday, the Friday after Thanksgiving, is a popular time for consumers to do their Christmas shopping because of generous discounts. Popular items that go on sale during Black Friday include electronics, toys, home furnishings, and apparel.

But before the term “Black Friday” became synonymous with low prices and hordes of shoppers, it wasoriginally usedto describe streets filled with shoppers looking for deals after Thanksgiving. This was back in the early 1960s in Philadelphia. The term itself goes back to almost 100 years prior. In 1869, it was used to refer to the collapse of the stock market.

Why is it called “Black Friday”?

Let’s go back to the 1960s, when it was used to mark the start of the holiday shopping season. The “black” referred to the shift from the use of red to black ink in accounting records during the season, where the latter was used to mark profit.

While Black Friday is traditionally observed after Thanksgiving, its date hasn’t prevented many retailers, both online and physical, from offering deals weeks before the actual event. Some of these offers even get extended a few days after Black Friday itself.

What is Cyber Monday?

Compared to Black Friday, Cyber Monday is a more recent retail event. The term was used in the early 2000s by the National Retail Foundation (NRF) to describe the popularity of online sales that happened on theMonday after Thanksgiving. It served as an online counterpart to Black Friday, which primarily involved brick-and-mortar establishments.

(Video) Black Friday Cyber Monday Tips For Small Business Owners (BFCM)

The growing popularity of smartphones has also pushed Cyber Monday and online shopping to the forefront. Many consumers have started using their smartphones to discover Cyber Monday deals and make purchases.

While it was previously a one-day event, Cyber Monday has become so popular that some retailers have extended the event to span up to a week, calling it Cyber Week or Cyber Week II, which usually starts during Christmas Day (December 25) until the New Year.

Cyber Monday is known for low prices on tech-related merchandise, like laptops, gaming consoles, smart speakers, VR devices, and TVs. However, you can also spot other deals for mattresses, appliances, and cameras.

2021 Black Friday and Cyber Monday Statistics, Revenue, and Data

Now, it’s no secret that Black Friday and Cyber Monday rake in a lot of sales and revenue. But just how big is big when it comes to generated revenue, and how many shoppers took part in these retail events? Let’s take a look at some figures that paint a picture of the scale of last year’sBFCM.

2021 Black Friday and Cyber Monday Consumer Trends and Insights Ahead of BFCM 2022 (1)

📊 Almost 180 million unique shoppers

According to the National Retail Federation's 2021 report, 179.8 million unique shoppers completed in-store and online shopping over the BFCM holiday weekend. (NRF)

📊Black Friday remains the favorite shopping event

Black Friday was the most popular day for in-store shopping. Retailers saw a rise in foot traffic, from 92.3 million shoppers in 2020 to around 104.9 million in 2021. In terms of overall online buyers, Black Friday outperformed Cyber Monday, with 88 million consumers purchasing on Black Friday compared to 77 million on Cyber Monday. (NRF)

📊It’s all about holiday presents

Shoppers spent an average of $301.27 on holiday-related items, such as presents, decorations, clothes, and toys during the BFCM event. Like in previous years, the bulk ($215.40) of that sum was spent on gifts. (NRF)

📊BFCM worldwide

Global online sales during the BFCM reached an all-time high of $275 billion in 2021, an increase of 2% from 2020. The amount spent in the United States was approximately $62 billion, up 4% from 2020. (Salesforce)

📊Toys, video games, and electronics

The most popular purchases on Cyber Monday were toys, video games, and electronics. Among the top-selling toys are Nerf, Paw Patrol, and Hot Wheels. The top-selling video games wereJust Dance 2022,Spider Man: Miles Morales, andFIFA 22. Meanwhile, the top sales in electronics were Apple (AirPods and Apple Watch), HP, Lenovo, and Dell (laptops), Samsung and Sony (smart TVs), and Nintendo (Switch and Switch Lite). (Adobe)

📊Paltry discounts

Discounts were meager in comparison to past years. Discounts in 2021 were significantly lower. Electronics were discounted at 12% (vs. 27% in 2020), televisions at 13% (vs. 18% in 2020), sporting goods at 8% (vs. 20% in 2020), apparel at 18% (vs. 20% in 2020), and appliances at 8% (vs. 20% in 2020). (Adobe)

📊Increased overall costs

Between Cyber Week 2020 and last year’s Cyber Week, the average price of all items rose by 11%. By the end of 2021, labor shortages, supply chain inefficiencies, and inflation had raised the overall price of goods supplied for both online and brick-and-mortar businesses by $220 billion. The cost was split by the vendors and buyers. (DataHawk)

2021 Black Friday and Cyber Monday Consumer Trends and Insights Ahead of BFCM 2022 (2)


(Video) Black Friday Cyber Monday Bootcamp: Getting Started with SMS this BFCM

📊Amazon is king

Despite having problems with warehousing and unloading, Amazon third-party vendors enjoyed impressive BFCM sales in 2021. Amazon's sales on Black Friday climbed by 10.68%. The total number of units sold increased by more than 4%. Overall, Amazon was 14% cheaper than its top rivals. Despite increased prices, Amazon outperformed competitors like Walmart and Target due to its proven business model. (DataHawk)

📊Record-breaking Shopify sales

Between Black Friday and Cyber Monday, Shopify shop owners earned a record $6.3 billion in worldwide sales, a 23% increase from 2020. (Shopify)

📊Predominantly Americans

Even though the Black Friday sales event has spread to other countries, it is still considerably more common in the United States than anywhere else. The bulk of Black Friday searches is made from devices in the United States, accounting for around 21.2% of all searches. (Statesman)

2021 Black Friday and Cyber Monday Consumer Behavior and Trends

The pandemic impacted every aspect of life, including retail.It causedecommercegrowth to skyrocket as more people shopped from the safety of their homes.Customers have changed their shopping habits even after lockdowns and quarantines, and several new patterns have emerged, including:

2021 Black Friday and Cyber Monday Consumer Trends and Insights Ahead of BFCM 2022 (4)

📊Curbside services and local shipping

Buyers prefer shops that provide “order online, curbside pickup” services. Retailers in the US offering curbside or in-store pickup boosted their revenue during Black Friday by 50% YoY compared to those without pickup services. (Salesforce)

📊Small, indie businesses

Buyers chose to buy at small businesses and independent retailers. During 2021 BFCM, around 47 million shoppers around the globe purchased from small, local, and direct-to-consumer businesses. (Shopify)

📊Mobile over desktop

Mobile continues to outperform desktop as the preferred platform for product discovery and browsing in terms of online traffic, orders, and revenue. During the BFCM weekend, mobile devices accounted for 69% of online product surf and search, while laptops or desktops accounted for 31%. Still, desktop conversion rates are higher than mobile ones, mirroring the 2020 numbers of 4% vs. 2%. (Lift)

(Video) Black Friday and Cyber Monday 2020 Extravaganza • Klaviyo Design Podcast 23

📊Supply chain challenges

Digital shelves were not as fully stocked as in past years due to early and ongoing supply chain issues, giving consumers fewer gift alternatives. Compared to Cyber Week in 2020, the number of product catalogs decreased by 6% in the US and 5% worldwide. (Salesforce)

📊First-time buyers

Across all sectors, consumers tried new brands for the first time, which is a common holiday behavior as buyers try new products with all the discounts. Consumer Electronics has the highest percentage of first-time purchasers (89%), denoting that many shoppers are attracted by persuasive deals on costly products like smart TVs and do not normally become repeat customers. (Bluecore)

📊Alternative Payment Methods

Buyers prefer alternative payment methods (APMs) such as Apple Pay, Google Pay, PayPal, and Buy Now, Pay Later (installment) services. APMs were used in 20% of all BFCM transactions in 2021, a 26% rise YoY. About 6% of all purchases over the Thanksgiving weekend utilized a Buy Now, Pay Later option, a 12% increase YoY. Installment payments grew increasingly popular last year, with a 30% YoY rise. (Bolt)

However, this uptick also gave rise to challenges such as shipping delays and increased competition for retailers. Moreover, shoppers aren’t just restricted to offers from physical stores.Social mediahas also become a popular alternative to shopping on the retailer’s website.

With the surge in online shopping, more online channels have popped up. Consumers are now choosing to make purchases from channels that are more accessible and convenient for them.To address this, more physical storesareoffering deals on their websites or upgrading their ecommerce platforms to accommodate the growing demand.

So, what can we expect for this year’s Black Friday and Cyber Monday? The pandemic hasn’t curbed the popularity of Black Friday and Cyber Monday. Instead, it has strengthened the demand for these major retail events. We can expect that more people are going to do their holiday shopping earlier to avoid issues like shipping delaysand make the most out of the year's biggest shopping event.

Marketers must prioritizedigital marketingsince the digital consumer audience has never been bigger. Traditional posters, banners, TV ads, and flyers are still effective, but using digital channels is the way to go. There are other venues to leverage, such as email marketing and social media marketing, which do not have to cost an arm and a leg.

Best Practices for Online Sellers

Sellers can take advantage of the sales boost that these retail events bring. Having a solid strategy can help you leverage the popularity of Black Friday and Cyber Monday. Here are some tips to help you out:

2021 Black Friday and Cyber Monday Consumer Trends and Insights Ahead of BFCM 2022 (5)

📌Start early

Since there will be many variables to consider, you should start preparing as soon as possible to make the most of the Thanksgiving shopping event. Additionally, advertising costs are more expensive during BFCM season, so optimize your ads across all your digital platforms. If you draw in fresh leads now, you can remarket to them in the days before BFCM with special, tailored offers.

📌Establishyour online presence

There’s no denying that you’ll have a lot of competition on Black Friday and Cyber Monday. To increase your chances of getting found by consumers, you need to focus on improving your brand visibility. Optimize your website and incorporate relevant keywords in your listings, product descriptions, or content. Promote your business on social media or work withinfluencerswho can help your products or services obtain a bigger audience.

📌Employ email marketing

Email marketingis here to stay because it’s an indispensable tool. It also offers a more cost-effective alternative to CPC campaigns, while still being a viable source of substantial return on investment (ROI).

📌Think carefully about the deals you’re offering

While it might be tempting to offer countless deals and discounts to entice customers, it’s worth noting that you should go about this carefully. Your offers can become a double-edged sword, especially if you just throw in discounts willy-nilly.

(Video) Shopify's Key Findings | 2021 Black Friday & Cyber Monday

Aside from discounts, consider offering product bundles, especially if you have some old stock, or discounted shipping rates.

📌Leverage positive reviews

Work on getting genuine, positive reviews from your satisfied customers because these can help you gain the trust of new visitors.

Final Thoughts

While Black Friday and Cyber Monday are two separate events, the lines dividing them are increasingly getting blurred. Both offer low prices for a variety of products. They technically fall under the same holiday shopping period. In some cases, Black Friday deals even extend well into Cyber Monday. Moreover, as Black Friday offers are rolled out as early as late October, many retailers are pushing their Cyber Monday sales earlier.

As the digital landscape continues to change, we’re seeing how ecommerce retailers adapt to trends and consumer needs.Online shoppinghas been gaining popularity for quite a while now, but the pandemic has elevated it to new heights. We’re seeing more individuals doing their shopping online using their mobile devices and more retailers rolling out shopping deals earlier.

Whether you choose to offer deals on Black Friday or Cyber Monday, capitalizing on the popularity of Cyber Week can be a sales and revenue booster.

Frequently Asked Questions

Which has better offers: Cyber Monday or Black Friday?

While both events offer major discounts, Black Friday lends itself well to newer or big-ticket items. Cyber Monday is an ideal time for promos on new gadgets or smaller items.

How much revenue did Cyber Monday and Black Friday generate in 2019?

Black Friday raked in a total of$8.9billion, while Cyber Monday hit$10.7billion in2021. (Adobe)

Which retailers offer Cyber Monday and Black Friday deals?

A lot of big names and smaller retailers regularly participate in Black Friday and Cyber Monday. Retail giants include:

Best Buy
Bed Bath & Beyond

When did Cyber Monday begin?

The term was first used in 2005 by the National Retail Federation.

(Video) Planning Your Black Friday 2022 | A Month by Month Ecommerce Toolkit (Part 2)

Which categories are the most popular during Black Friday?

A lot of products go on sale during Black Friday, but here are some of the most popular categories you can look forward to:

  • Toys
  • Small appliances
  • Electronics (smart speakers, gaming consoles, mobile devices, etc.)
  • Apparel


What is Bfcm Black Friday? ›

BFCM Meaning

BFCM Stands for Black Friday and Cyber Monday. This is a great opportunity for everyone to save a big amount of money.

How many people shopped between Thanksgiving and Cyber Monday in 2021? ›

WASHINGTON – A record 196.7 million Americans shopped in stores and online during the five-day holiday shopping period from Thanksgiving Day through Cyber Monday, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.

Does Cyber Monday have better sales then Black Friday? ›

Differences between Black Friday and Cyber Monday are pretty minor and most retailers offer the same sales. Overall, Cyber Monday is a better day to shop for tech deals and smaller gifts, especially online.

What were the results of Black Friday and Cyber Monday? ›

Online Black Friday sales rose 2.3 percent to $9.1 billion, and Cyber Monday sales rose 5.8 percent to $11.3 billion, according to Adobe Analytics. Millions more consumers that expected shopped over the holiday — and a number of them returned to physical stores.

What is BFCM season? ›

Black Friday, Cyber Monday (BFCM) is the most significant shopping period from the Friday after Thanksgiving until Monday.

What is Bfcm in marketing? ›

Black Friday Cyber Monday, referred to in the business as BFCM, is a weeklong holiday shopping extravaganza full of discounts and heavy traffic immediately following the Thanksgiving holiday.

What is the most bought item on Cyber Monday? ›

For 2022's Cyber Monday, about 80 percent of men in the United States planned to buy electronics, making it the most popular product category for this online shopping event.

What do people buy the most during Black Friday? ›

Black Friday 2021 bestsellers

During 2021, Adobe Analytics said some of the most-purchased Black Friday items were the Nintendo Switch, the Oculus VR headset and Barbie products, so keep your eye on these and related items in categories like tech and toys.

What were the top selling items on Cyber Monday? ›

The best-selling items were Echo Dot, Fire TV Stick, and Apple AirPods. Other top sellers included Hasbro Gaming CONNECT 4, Burt's Bees Christmas Gifts, apparel from Champion, apparel and shoes from New Balance, the Amazon Smart Plug, Echo Show, and Nintendo Switch.

Will Cyber Monday deals be better than Black Friday at Best Buy? ›

Best Buy Cyber Monday isn't better than Black Friday. Buy when you see a hot deal! Best Buy Cyber Monday discounts, while good, aren't necessarily better than Black Friday at Best Buy. The smartest strategy is to purchase the Best Buy electronics on your list when you see them at a price point you like.

What are the top 3 Cyber Monday websites people shop on? ›

The 6 Best Stores for Cyber Monday Deals in 2022
  • Amazon. Best for: Practically every category, but be ready to take your time when Cyber Monday shopping. ...
  • Best Buy. Best for: Electronic accessories and video games. ...
  • eBay. Best for: Household items and refurbished products. ...
  • Lowe's. ...
  • Macy's. ...
  • Target.
Nov 21, 2022

How much do consumers spend on Black Friday and Cyber Monday? ›

How much money was spent on Black Friday 2022? On Black Friday alone, consumers spent $9.12 billion online, according to data from Adobe Analytics. That's up more than 2% compared with last year. On Cyber Monday, shoppers spend $11.3 billion, up almost 6% from last year.

What is the big deal about Cyber Monday? ›

Cyber Monday is an e-commerce term referring to the Monday following the U.S. Thanksgiving weekend. As brick-and-mortar stores do with Black Friday, online retailers usually offer special promotions, discounts, and sales on this day. Meanwhile, traditional retailers offer exclusive, website-only deals.

What are the top 3 stores consumers shop at on Black Friday? ›

Top 10 Places To Shop This Black Friday
  • WALMART. Walmart is the go-to place for almost anything and everything. ...
  • BEST BUY. If you know someone who must have the latest gadget or gizmo, the best place to go is Best Buy. ...
  • TOYS R US. ...
  • ACADEMY. ...
  • KOHL'S. ...
  • TARGET. ...

Is Cyber Monday or Black Friday more popular Why? ›

Cyber Monday typically outperforms Black Friday in terms of sales: Black Friday raked in $8.9 billion in 2021, while Cyber Monday hit $10.7 billion, according to data from Adobe Analytics.

What does Black Friday do for businesses? ›

Retailers use Black Friday to offer deep discounts on a stock that has stayed long in the inventory and attractive bonus on seasonal items. Retailers also make their stores attractive for Black Friday sales, customers are likely to be more attracted to stores that have fancy decorations and look really appealing.

Is Black Friday only for clothes? ›

Black Friday is the best day for finding great deals on just about any product, both online and in stores. Mattresses, laptops, TVs, clothing, kitchen appliances, and more drop to all-time low prices, often with very limited stock. The deals often continue through Cyber Monday and beyond.

When to start Black Friday shopping online? ›

1. Shop on Thanksgiving for earlier access to Black Friday deals online. Typically, stores are taking their deals live online on Thanksgiving, even if the physical stores are closed on Thanksgiving. Then, when the doors open on Black Friday morning, you can access the same deals in person.

How to promote your business on Black Friday? ›

By sharing previews of exclusive deals, countdown timers, and other engaging content, businesses can build anticipation and drive traffic to their stores on Black Friday. And social media is a great way to connect with customers and answer any questions they may have about your Black Friday sale.

When should I start marketing for Black Friday? ›

Email marketing campaigns

This gives you the opportunity to provide them with a special discount for their loyalty. Start your email marketing campaign at least a week prior to Black Friday to whet your customers' appetite. You want to pique their interest for the sales you'll be offering.

What type of marketing is Black Friday? ›

Black Friday marketing is how businesses promote Black Friday deals. This usually involves social media promotion, limited-time sales, and digital marketing campaigns. Black Friday falls on the day after Thanksgiving. Don't forget to mark your calendars — this year's date is November 25, 2022.

Are there actually any good Cyber Monday deals? ›

The short answer is a resounding yes! We've seen some Cyber Mondays boast more deals than Black Friday, and even during the years they fall slightly short, these start-of-the-week events still have strong offers worth checking out.

What is the peak buying hour on Cyber Monday? ›

Cyber Monday sales peak between 11 pm and 12 pm ET. 70% of US consumers are willing to buy something on Black Friday or Cyber Monday. At $10.7 billion in revenue, Cyber Monday 2021 sales outperformed Black Friday.

Are stores crowded on Cyber Monday? ›

Cyber Monday Is More Online-Focused

But stores with physical locations usually have the same offers online and offline. And even if you do prefer to shop in-store, brick-and-mortar retailers are likely to be less crowded on Cyber Monday than Black Friday.

How much cheaper will things be on Black Friday? ›

On average, in-store discounts fall around the 20 percent off range the week of Thanksgiving, and rise to roughly a 37 percent savings on Thanksgiving and Black Friday. Online Black Friday deals follow suit with an average 34 percent discount.

What companies have the biggest Black Friday sales? ›

Walmart, Target, Amazon, and Best Buy are among the most popular Black Friday stores, but the deals definitely don't end there. You'll find Black Friday sales at most major stores these days, with huge discounts on everything from toys and trending tech to apparel and small appliances.

Who shops the most on Black Friday? ›

Slightly more men plan to shop on Black Friday than women.

It is estimated that 77% of men plan to shop on Black Friday, while only 71% of women plan to do so. However, what is clear is that nearly three-quarters of both genders are actively shopping.

What are recent trends with Cyber Monday? ›

During Cyber Week 2021, the average selling price (ASP) went up by 5% globally — and 11% in the US. The price of the average Cyber Monday shopping cart increased by 13.9% in 2021. Discounts for electronics were just 12% (compared to 27% in 2020), and appliances were at 8% (compared to 20%).

What did people buy on Cyber Monday? ›

The majority of shopping on Cyber Monday was driven by toys, as well as electronics and computers. Popular items sold included Pokémon cards and Disney Encanto toys, as well as PlayStation 5, Nintendo Switch, Xbox Series X, smart TVs, Apple AirPods and air fryers, the report said.

Why is Cyber Monday becoming more popular? ›

Why Is Cyber Monday So Popular? Cyber Monday is popular because it's a day when online retailers offer discounts and deals. The timing of Cyber Monday is also great for shoppers looking to start their holiday shopping for Hanukkah, Christmas, and other holidays.

Is it better to wait until Cyber Monday? ›

The well-known online shopping holiday always kicks off after Black Friday and tends to offer similar discounts from major retailers. If you're wondering whether or not you should wait for Cyber Monday sales to make a purchase, the answer is usually no.

Does Black Friday really have the best deals? ›

Black Friday is worth shopping, but not every deal will be a good one; just because an item is on sale doesn't mean it's at the best price. Black Friday season can start at the beginning of November, if not sooner, and it stretches into early December with sales following Cyber Monday.

How much money does the average shopper spend on Black Friday? ›

Dive Brief: Despite overall inflation concerns, a Deloitte survey of 1,200 adults found that consumers will spend $500 on average during the week of Black Friday and Cyber Monday, a 12% bump from 2021.

What is the best way to shop on Cyber Monday? ›

How to hack Cyber Monday: 10 tips from an online shopping pro
  • Sign up for store newsletters.
  • Always use online shopping portals.
  • Enroll in store loyalty programs.
  • Uncover the best prices using a comparison site.
  • Find coupons and promo codes.
  • Find the best deals before Monday.
  • Utilize credit card bonus categories.

How long will Cyber Monday deals last? ›

Cyber Monday officially ends at 11:59 p.m. on November 28 this year. Many of the best retailer sales will also end at that time, but not all of the deals will end. Historically, Amazon and Walmart have had some sort of Cyber Week deals event that extends discounts through early December.

Where is the best place to look for Cyber Monday deals? ›

Most big retailers offer Cyber Monday deals. Amazon, Target, Walmart, Best Buy, Lowe's, and Macy's have great deals during this holiday shopping period. Expect to see Amazon offer deals that rival its popular Prime Day sale in July and Prime Early Access Sale in October.

Which state spends the most on Black Friday? ›

1. North Dakota. Are You Spending More Than the Average American on 25 Everyday Items?

What generation are the top Black Friday shoppers? ›

69% of people will shop online for Black Friday

The biggest online shoppers are millennials and Gen Z.

What percentage of Americans plan to shop Cyber Monday? ›

Top holiday shopping statistics for 2022 (editor's choice):

69% of people will shop online for Black Friday, while only 32% of people will shop in-person. 64% of people will shop on Cyber Monday in 2022 – a 42% increase from 2021. Walmart and Target will be the most popular places to shop in person on Black Friday.

How does Cyber Monday benefit customers? ›

The retailers benefit from hype that has made Cyber Monday the busiest day of the year, during the critical holiday shopping season. At the same time, the customers benefit from the rock-bottom prices being made available online, so that they do not have to endure the chaos that is Black Friday.

What are the cons of Cyber Monday? ›

5 Cons of Cyber Monday
  • You can't see the merchandise in-person, so it may not be exactly what you ordered.
  • It might be hard to access a computer for shopping purposes.
  • You'll have to wait for shipping.
  • Some people hate returning purchases by mail.
Jun 7, 2019

How does Cyber Monday effect the economy? ›

Cyber Monday is expected to remain the year's biggest online shopping day and rake in up to $11.6 billion in sales, according to Adobe Analytics, which tracks transactions at over 85 of the top 100 U.S. online stores. That forecast represents a jump from the $10.7 billion consumers spent last year.

How do I get the most sales on Black Friday? ›

Check return and price-match policies in advance to help you decide where to shop.
  1. Check the Ads and Apps.
  2. Do Your Research Well Before Friday.
  3. Look for Early-Bird Shopper Discounts.
  4. Plan Where You Want To Shop.
  5. Come Prepared Asking for Price Matches.
  6. Ask for Gift Receipts.
  7. Be Careful Paying With a Credit Card on Black Friday.
Nov 15, 2022

Do stores make more money on Black Friday? ›

Even so, Black Friday remains one of the biggest shopping days of the year, as consumers brave crowds and long lines to take advantage of deals — which can lead to considerable profits for businesses. The most successful stores have established strategies for marketing deep discounts to consumers.

How is inflation affecting Black Friday? ›

Black Friday shopping kicks off as inflation looms large : NPR. Black Friday shopping kicks off as inflation looms large More than 60% of shoppers say the economy is affecting their holiday plans. Many say they'll be more selective in their purchases, going for cheaper goods and less expensive stores.

What is the biggest shopping day of the year? ›

U.S. sales days when most people do their holiday shopping 2020-2022. Black Friday led the way for most popular sales days in 2022, with over half of American shoppers intending to purchase a present on this day.

Which Cyber Monday was the biggest? ›

In 2012, comScore reported that Cyber Monday saw a 16% increase in sales from 2011, totaling $1.5 billion. In 2013, Cyber Monday sales continued their growth and recorded their highest grossing day ever at $2.29 billion.

Why is Black Friday Cyber Monday so important to retailers stores? ›

Stores offer big discounts on electronics, toys, and other gifts. Also important to retailers: Cyber Monday, the first day back to work for many consumers after the long holiday weekend, on which online retailers offer major discounts.

What is Bfcm weekend? ›

BFCM sales last from the last Friday in November to the first Monday after the Thanksgiving holiday in the United States. It's called Cyber Weekend because it takes place during the weekend between Black Friday and Cyber Monday and most purchases are made online.

What is meaning Black Friday discount? ›

Black Friday is a colloquial term for the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season in the United States. Many stores offer highly promoted sales at discounted prices and often open early, sometimes as early as midnight or even on Thanksgiving.

How does the Black Friday work? ›

Black Friday refers to the day after Thanksgiving and is symbolically seen as the start of the critical holiday shopping season. Stores offer big discounts on electronics, toys, and other gifts.

What's the difference between Cyber and Black Friday? ›

Cyber Monday Is More Online-Focused

But stores with physical locations usually have the same offers online and offline. And even if you do prefer to shop in-store, brick-and-mortar retailers are likely to be less crowded on Cyber Monday than Black Friday.

What do you call the Saturday after Black Friday? ›

First observed in the United States on November 27, 2010, Small Business Saturday is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively.

How many people shop on Cyber Monday? ›

2. … And 62.8 million reported they plan to shop on Cyber Monday. Cyber Monday is a relatively new addition to the Black Friday weekend. It takes place on the Monday following the Thanksgiving holiday and is the time when e-commerce stores offer huge discounts on online purchases.

Who are the biggest spenders on Black Friday? ›

The biggest spenders, millennials aged 24 to 35, paid out an average of $419.52 per person. – via The Washington Post. About 58 million people shopped online only, while 51 million shopped exclusively in stores.

Will everything be discounted on Black Friday? ›

Are prices actually lower? The answer-yes. On average, in-store discounts fall around the 20 percent off range the week of Thanksgiving, and rise to roughly a 37 percent savings on Thanksgiving and Black Friday. Online Black Friday deals follow suit with an average 34 percent discount.

Is everything cheaper on Black Friday? ›

Depending on what you're shopping for, Black Friday can be the cheapest time to buy. But not every deal during November is a good deal, and this sales season will most benefit the smart shoppers who plan in advance. For the unwary, it can be easy to make bad buys.

How to find the best deals on Black Friday? ›

27 Tips to Get the Best Black Friday Deals Online
  1. Shop on Thanksgiving for earlier access to Black Friday deals online. ...
  2. Next year, start shopping Black Friday deals online around Halloween or even earlier. ...
  3. Be the first one to shop the Black Friday best deals online. ...
  4. Bookmark product pages ahead of time.
Feb 7, 2023

Can you make profit from Black Friday? ›

Even so, Black Friday remains one of the biggest shopping days of the year, as consumers brave crowds and long lines to take advantage of deals — which can lead to considerable profits for businesses. The most successful stores have established strategies for marketing deep discounts to consumers.

How do stores actually make money on Black Friday? ›

On Black Friday, retailers use heavy discounts as a simple form of price discrimination to reach untapped target markets and draw in consumers.

Is it cheaper to buy on Black Friday or Cyber Monday? ›

“If an item is on sale during Black Friday, and the price is good, buy it. Think of Cyber Monday as a second chance to snag items that sold out during Black Friday sales — because retailers generally repeat their deals, you're limiting yourself if you wait until Cyber Monday,” McGrath said.

How much do prices drop on Black Friday? ›

Shoppers spend so much on Black Friday that some retailers even see a bigger profit than they would have if they sold their goods at normal prices. What is the average Black Friday discount? The average Black Friday discount is around 25%. However, they can sometimes be up to 70% or 80%.


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Author: Nathanael Baumbach

Last Updated: 05/04/2023

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Name: Nathanael Baumbach

Birthday: 1998-12-02

Address: Apt. 829 751 Glover View, West Orlando, IN 22436

Phone: +901025288581

Job: Internal IT Coordinator

Hobby: Gunsmithing, Motor sports, Flying, Skiing, Hooping, Lego building, Ice skating

Introduction: My name is Nathanael Baumbach, I am a fantastic, nice, victorious, brave, healthy, cute, glorious person who loves writing and wants to share my knowledge and understanding with you.